# Branding

Branding helps universities create their own identities. Part of that is the stuff we are used to thinking about. University names, colors, special fonts, and so on.

Other parts of a school’s identity receive less attention, but are just as important. For example, a university’s traditional rivals. An Indiana University grad knows that Purdue is the Source of All Things Evil. Knowing this is part of what it means to be a Hoosier.

With CyberCourse, the same course can look different for students at different schools. That is, one course can be branded differently, depending on where it’s deployed.

First, there’s look-and-feel. This refers to color, fonts, button shape, etc. By default, Cyco uses Bootstrap, one of the most popular display frameworks on the Web. Cyco supplies about a dozen premade styles, from Bootswatch. Here are some:

You don’t have to use the built-in styles, though. You can customize any aspect of Bootstrap’s look-and-feel, or use one of the hundreds of other Drupal themes that are available. Use your own logos, color schemes, whatever.

But wait, there’s more! Here’s an author creating an exercise:

Notice the token [custom:rival-school]. The tokens are replaced by different text in different contexts. For example, one of the University of Michigan’s rivals is Michigan State University. Here’s what a student at the University of Michigan might see:

Students at other schools see other text. Neat, huh?

Like what you see? Take a look at what you can do.